Success and growth in retail today isn’t just about great products — it’s also more about understanding your customers.

What does that really mean for you as a  business owner? 

Understanding your customers involves forging deep, personalized relationships with your customers and meeting their needs while staying authentic to your brand. When customers feel understood, they become loyal and reliable brand ambassadors. 

Here are 3 effective ways to understand your customers and build lasting relationships with them for your retail business growth. 

1. Gather Customer Insights Through BizKit POS

Easily keep your customer data, track your customers, their buying habits, and outstanding balances—all in one place in the BizKit POS system. 

When it comes to data, BizKit’s customer management comes in handy. Record and keep your customers’ contact information safe, organized, and easily accessible with BizKit. 

You can:

• Create customer profiles – with their full details, contact information, and location.
• Get a centralized customer management dashboard – where you can view all customer details in one convenient place—streamlining your management process.
• Streamlined checkout – attach customers to BizKit’s fast checkout system for quick, seamless transactions. With this, you can assign specific pricing types, whether wholesale or retail, to ensure accuracy tailored to each customer.
• Apply personalized discounts and let your team sell to customers effortlessly.
• Set customer credit limits based on a customer’s purchase history.
• Track customer balances and history, helping you manage accounts effectively.
• Contact customers with a few taps directly through call, WhatsApp, or email on the BizKit Android or Apple POS Apps account to make follow-ups easily.

You can also reward your most loyal customers by offering them exclusive rewards and incentives that make them feel valued to keep them returning.

2. Build Internal Commitment to Customer-Centric Strategies

Once you’ve tackled the challenge of knowing and understanding your customers with insights enabled by BizKit, the next step is to walk in your customers’ shoes. How? 

Share the need to build a strong relationship with your customers across your entire business – retail store(s) – to build a commitment to customer centricity. 

Your employees are the most connected to your customers. They are collecting information and can provide feedback from what the customers are saying, what they like, and what they don’t like. 

Communicate the goal clearly and make sure there is clarity among employees and that they support and align to that.   

3. Ask for Customer Reviews Every Time

There is a good reason that businesses are constantly asking customers to leave a review.

You’ve probably been asked to leave a review on your favorite app, hotel, restaurant, product, eCommerce store, or even social platform. 

Customer reviews are an essential customer insight tool for every type of business, yours included.

The reviews drive important social proof — but they’re also vital indicators of what customers really think about your business.

With the reviews, you are starting a genuine conversation with your customers. They’ll help you identify areas of improvement to keep up with your customers’ trends and build a great relationship with them.

Understanding Customers with BizKit POS

Managing your customers comes down to three key steps: collecting their information, involving your employees in customer management, and actively seeking customer reviews.

This way, you understand what customers want and what they actually experience.  Listening to customer feedback and then acting on it is the key to driving profitable, engaging relationships with your customers and growing your business.

Ready to start the journey, or need help managing your customer accounts? Try Bizkit Free